Beginnings are hard. But damn, is it thrilling.
I’ve been playing around with the idea of starting this Substack for quite some time, and I’m thrilled to finally kick off the new year by making it a reality. Welcome to Savoir Menu—the beginning of an exciting new adventure!
Why this, why now
A little about me: I’m a New York-based creative and writer with over a decade of experience in the fashion and beauty industry. My work spans marketing, editorial, content creation, and social media management. I’m passionate about beautiful aesthetics and enjoy dabbling in lifestyle and product photography. A fragrance lover for nearly 20 years, I’ve been fortunate to collaborate with leading beauty brands like Guerlain, Prada, Creed, YSL Beauty, and more. With a passion for writing, style and editorial I have been contributing to many articles and blogs over the years but it is time to bring my ultimate creative vision to life under one roof. Think of it as a mini personal manifesto.
I’m also a proud fragrance collector with a personal library of over 1,500 scents. Working in the fragrance industry has deepened my appreciation for the artistry behind each bottle. When I’m not hunting for the best in fashion and beauty, you’ll likely find me in Brooklyn, enjoying long walks, getting lost in a great book, or uncovering hidden gems in vintage shops and cozy cafes.
Community is the foundation of everything
While we all have our unique tastes and preferences, the sheer volume of content we’re bombarded with daily can feel overwhelming—often distracting and draining more than it inspires. That’s why I choose to follow just a handful of sites and creatives whose vision resonates with me, whose content I trust to inspire, and whose curation truly nourishes my mind and senses.
My hope for this space is to offer you the same—a thoughtfully curated corner where inspiration feels effortless, connection feels genuine, and your time feels well spent.
This space is your ultimate guide to curated and fun fashion finds, lifestyle inspiration, and the finest fragrances—both niche and designer. Here, modern living meets creative state of mind and wellness. Expect fresh takes on everyday fashion, shopping lists, in-depth beauty reviews, and a deep dive into the intricate art of scent. It’s a celebration of life’s details, the gratitude they inspire, and the stories that shape our style and elevate our experiences.
Life’s too short to play it dull—make every day a little wild, even the ordinary deserves a spark.